The everyday objects that are embedded in our lives so that they are taken for granted are most likely the ones that are quite fitting designs.
While design is everywhere, it has a fundamental impact on our everyday lives and shapes quite literally the day. From the cereal pack in the morning over breakfast to the train ticket to the signage guiding the way or the interface of the mobile device our faces keep being glued to, to the built environment as such of course.
Since the 60s various great icons of design have been created, and a new documentary directed by Greg Durrell, Design Canada examines a number of these icons. It features original creators and contemporaries to tell the story that lead to the design of the Canadian Flag and other icons from that area.
Logos of CN by Allan Fleming, CBC by Burton Kramer and TD by Hans Kleefeld
Interestingly the film was funded on Kickstarter with the slogan: “The first documentary chronicling the history of Canadian graphic design and how it shaped a nation and its people.”
Several icons are being discussed in the film with their creators. For example the Canadian Broadcast Corporation’s logo by Burton Kramer 1975. “It always seemed clear that the real challenge for the designer was to help make our world a better place than it would be without our efforts.” Or the Air Canada and TD logos by Hans Kleefeld, both 1960s. “What makes a great logo is when the combination of colour, texture and form captures the essence of a business.”.
Image taken from Design Canada on Kickstarter / Canada Wordmark designed by Jim Donoahue
Enjoy the preview and see Design Canada for screening details. Further stuff on Canadian Design also to be found for example on the CDR – Canadian Design Resource.
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