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— urbantick

Underground is Overground

In term sof the environment we live in there is alot of hidden function, that we are not aware of at times. Normally we do not want to know about everything that is going on in the city and a lot of them can not be seen from the everyday perspective. Still the city machine is rumbling and rotating: in the air, behind the block, around the corner and underneath our feed.
A intriguing visualisation developed as an ad for the metro madrid by lahuellafx

Metro de Madrid: “Transparente” from Shinichiro Matsuda on Vimeo.

same approach used for an ad for foxsportsdesign this time for an HD sports channel.